Envision Health Access Initiative
Craigslist is one of the most well know advertising websites out there, providing services to more than 700 cities in 70 countries. It is a platform that serves millions of people worldwide with services such as Job Postings, discussion forums, and housing, just to name a few.
In this case study, we will focus on the redesign and improvement of the Craigslist website, which will be discussed later on in detail.
Overview
Company Overview
Envision Health Access Initiative (EHAI) is a non-profit organization whose mission is to increase access to HIV care. They aim to combat the HIV pandemic and ensure that everyone, particularly those in need, have a brighter future through collaboration with numerous organizations.
I worked with EHAI as a UX designer for over 20 weeks in 2022 and 2023. Since the website was out of date, I worked on revamping it to make it more user-friendly and easy to get around. In 20 weeks, I delivered a full set of responsive web design, and a detailed design system, and worked with a team of front-end engineers and UX designers to bring the design to life.
Timeline
20 Weeks
Project Type
Responsive website redesign
Team
Ivon Bhonsley:
UI/UX Designer & Researcher
Team Member 2:
UI/UX Designer & Researcher
Team Member 3:
UX engineer
The Challenge
EHAI's old website design struggles with several issues that hinder its effectiveness. The layout suffers from an unclear hierarchy, making it difficult for visitors to navigate and prioritize information. Its outdated design fails to make a strong impression, and the lack of responsiveness creates a poor user experience across devices. Additionally, confusing elements on the site contribute to a sense of disorganization, leaving the audience unsure of EHAI’s purpose. These shortcomings dilute the message intended for their audience, particularly investors, who are less likely to trust or engage with an organization that doesn't convey clarity and professionalism.
The Solution
Enhance EHAI's website for a user-friendly, visually appealing experience. Prioritize clear information structure, intuitive navigation, and mobile responsiveness. Implement compelling content, accessible design, and seamless donation options to engaged visitors, boost support, and amplify EHAI's nonprofit mission to regularly measure and refine for ongoing success.
Before
After
User Target Analysis
Demographics
Age: 18-65
Gender: Male, Female, other
Requirements
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Passionate about public health and healthcare access in neglected areas.
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Supports organizations working to prevent HIV/AIDS and malaria, enhance maternal and child health, and supply clean water and sanitation. and wish to assist these causes.
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Willing to donate or volunteer for EHAI's initiatives. How to actively participate in EHAI's efforts, whether through fundraising, volunteerism, or awareness-raising.
Challenges
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Has limited time to contribute to the cause.
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Participation in on-the-ground activities and initiatives could be limited by geographical distance.
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Staying up to date on EHAI's latest projects.
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Financial constraints limit their ability to make significant donations or travel to participate in events or volunteer opportunities.
Information Architecture
Colors & Typography
Project Process
Low- Fi Wireframes
Our team crafted Lo-Fi wireframes for a website redesign through iterative discussions and refinements.
We worked on keeping things simple and easy, stripping away unnecessary elements. Diverse perspectives and teamwork led us to a final set of wireframes that beautifully embodied our vision for an improved user experience.
Final Designs
Retrospective
Effective Communication and Collaboration:
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We've done well in staying in touch with stakeholders, but I've learned that we could have been better by meeting more frequently than once per week. Establishing more structured design review processes would have made it simpler to clear up misunderstandings and share information, ensuring everyone's input is valued.
Optimized Tool Usage:
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In our UX design project, we made a strong effort while recognizing room for improvement. Effective use of tools like Zeplin and Figma improved project efficiency, emphasizing the importance of continuous learning. Clear workflows for sharing design assets need to be improved, so it could enhance a more seamless collaboration between designers and engineers.
Team Morale and Motivation:
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Appreciating the significance of fostering a positive and collaborative team environment was a crucial takeaway. Creating a supportive environment makes a big impact in the work and the people you work with. Understanding how team motivation works allowed me to prioritize well-being and productivity, monitor workloads, and handle communication concerns. Proactively finding solutions benefits the whole team.
UI Kit
